The best deals in the January sales 2021
The best Boxing Day and January sales
We've alphabetically listed all the best January sales - jump straight to your favourite retailers here:
It's January 1, and the January sales 2021 are here. Retailers nationwide have cut the price on tech, home appliances, fashion and more, with discounts on everything from 4K TVs to laptops, tablets, the Nintendo Switch, home office furniture and many other items too.
More January sales than ever are happening online this year for obvious reasons - so to help you find what you're looking for, we've rounded up the best January sales on this page. You'll find our top picks from the deals around the UK, and you'll also find handy links to all the biggest sales from retailers across the country, too.
Over the last few months we've seen some competitive pricing in a near-endless sales period - the bargains don't seem to have stopped since mid October - which has led to some of the lowest prices ever on a wide range of top products. Read on for our pick of the best deals in the January sales 2021...
January sales: quick links
- Amazon: 30% off Sony headphones and 15% off tablets
- Abercrombie & Fitch: up to 40% off men's and women's fashion
- Adidas: 50% off footwear and apparel
- AirPods Pro: lowest price yet - now just £195 at Laptops Direct
- Antivirus: 50% off world's best virus protection from Bitdefender
- AO: save up to £500 on select 4K TVs
- Apple Watch 5: 40% off at Amazon
- Argos: tech, toys, baby safety, homeware and more all on sale
- Asos: sale items up to 70% off
- Audible: 30-day free trial available now
- Beauty: save up to 60% on make-up and fragrances
- Boohoo: up to 75% off sitewide
- Box: cheap laptops and gaming accessories
- Broadband: super slick speeds for £24/pm - plus £75 Amazon voucher
- Chromebooks: from £179 at Amazon
- Currys: up to £500 off Samsung QLED TVs
- Dell: save up to 23% on Inspiron and XPS laptops
- Disney+: subscription gift cards for £59.99
- Ebuyer: save on PC gaming components, equipment and more
- Emma mattress: save 35% in the New Year sale with code: Hello2021
- Fire tablets: cheap tablets from £34.99 at Amazon
- Fitbit: up to 20% off Fitbit Sense and Versa 3
- Furniture Village: up to 70% off furniture for every room
- Go Outdoors: up to 60% off outdoor gear
- Home office furniture: up to 30% off desks and chairs at John Lewis
- John Lewis: massive sale now live across the store
- Kindle Unlimited: 3 months available for 99p
- Laptops: save up to £800 on powerful machines at Currys
- Laptops Direct: loads of reduced laptops and cheapest ever AirPods Pro
- Lovehoney: 50% on adults-only products
- Nectar mattress: £125 off + 2 free pillows worth £70
- New Look: up to 70% off sitewide
- Nike: trainers, hoodies and sportswear up to half price
- PS5 games: starting at less than £30 at Amazon
- Robot vacuums: from only £169 at Amazon
- Smart scales: from £5.99 at Amazon
- Simba mattress: 35% off orders over £200 in the New Year sale
- TVs: cheap 4K TVs from £259 at Currys
- Very: massive sale now live - save on furniture, fashion, tech and more
- VPN: get an extra three months free from NordVPN
- Wayfair: big discounts on furniture, decor, bedding and more
- Wiggle: up to 60% off cycle and fitness gear
- Xbox games: up to 80% off at Amazon
The best deals in the January sales
Google Nest Mini: £49 £29 at Currys
Save £20 - If you've already set up a Google Assistant ecosystem for your smart home, you can grab another smart speaker for just under £30 right now. Not the very cheapest price we've ever seen, but still excellent news if you're stocking up to raise the IQ of multiple rooms.
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Logitech G401 Hyperion Fury optical gaming mouse: £29.99 £24.99 at Currys
Save £5 - The Logitech G401 Hyperion Fury offers up a nice array of 8 programmable buttons, more than you'd usually find on budget pointers, as well as DPI settings on the fly and high speed Fusion Engine tracking.
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New Amazon Echo Dot + 6 months Amazon Music Unlimited free: £49.99 £29.99 at Amazon
Save £20 - The new Amazon Echo Dot tooks its first price cut last month. You can still grab it for just £30 - not bad considering the smart speaker was only released in October and usually comes in at £50. Plus, you're even getting six months of Amazon Music Unlimited for free as well. You're unlikely to find this item cheaper in the January sales.
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Dyson V7 Total Clean cordless vacuum cleaner: £319 £199 at Currys
Save £120 - A hefty price cut at Currys makes the oldest - but still excellent - Dyson V7 cordless vacuum very good value indeed. With up to 30-minutes of run time, support for all floor types, and combination of direct-drive cleaner head and soft roller head, you've got a versatile vacuum here for smaller to medium living spaces. If you don't mind not having the very latest tech, the V7 is the cheapest way to own a Dyson cordless vac - and it's even cheaper now.
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Shark DuoClean anti-hair wrap vacuum: £369 £199 at Currys
Save £170 - Another top vacuum deal today, this Shark DuoClean comes with unique anti-hair wrap technology for all you pet lovers out there. One of the best reviewed vacuum cleaners on Currys, this is a pricey but worthwhile investment if you want top-notch cleaning tools for your house or apartment.View Deal
Philips Sonicare 4300 electric toothbrush: £139 £49.99 at Currys
Save £89 - This Philips toothbrush has a huge price cut today at Currys, being well under half price. With up to two weeks of battery life, pressure sensor, timer, and a multitude of brushing modes, this high-tech electric toothbrush should last you many years to come. View Deal
Jabra Elite Active 75T true wireless earbuds: £189 £149 at Currys
Save £40 - The Jabra Elite Active 75T earbuds are well known for their powerful sound, wide range of noise cancelling features and in-app customisation. That makes them an excellent pick up if you're after premium buds but don't want to splash £200 on the AirPods Pro.
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Fitbit Versa 3: £199 £159 at Currys
Save £40 - The latest Fitbit Versa 3 only launched a few months ago but you can already grab it for just £159 at Currys. We haven't seen too many discounts on this model so far, which makes this January sales deal all the more impressive.
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Eufy Smart Scale: £36.99 at Amazon
You'll be hard-pressed to find a discount on a decent set of smart scales at this time of year - so if you're looking to buy some, then we recommend the Eufy Smart Scale. It isn't on sale right now, but we think the Bluetooth Eufy is the best budget smart scale you can buy, with weight, BMI and health measurements, a progress tracker and goals for under £40. It integrates with other devices via the EufyLife app and is super easy to use.View Deal
iRobot E5152 Roomba robot vacuum: £399 £309 at John Lewis
Save £90 - If you'd rather spend your spring reaching your fitness goals than doing the cleaning, check out this excellent price cut on this mid-range Roomba at John Lewis. Set this little guy up via the phone app or Alexa / Google Assistant and it'll get to work detecting dirt and vacuuming up all that cat hair, dust and pollen.View Deal
AirPods Pro: £249 £195 at Laptops Direct
This is the lowest price we've seen on the AirPods Pro ever, and it's £4 cheaper than the £199 price we saw over Black Friday. That means you're getting a steal in the January sales, so if you've been waiting for just a little extra to be shaved off these premium buds now's the time to pounce.
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Emma Original mattress: from £329 £213.85 with code: Box35 at Emma
Save up to £244 - The award-winning Emma Original is a superb, medium-firm memory foam mattress: we think it's the best you can buy. It's extremely comfortable, supportive and durable - we've had ours for two years and still love it. In the January sales you can save 35% - that's up to £244 off the king size - just add code: Box35 checkout. View Deal
iPhone 12: at Fonehouse | Three | £95 upfront | Unlimited data, calls and texts | £37pm
This is the best iPhone 12 deal we've seen since the handset was launched, offering a completely unlimited data, calls and texts plan. For that cap-free contract, you're only paying £37 a month and £95 upfront. That is one of the cheapest prices available on the iPhone 12, spreading your bills across upfront and monthly bills.
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SIM only: from Three | 12 months | Unlimited data, calls and texts | £16 per month
Got a handset over Christmas or just need a new SIM plan? This is the best option right now. Three's unlimited data, calls and texts plan now only costs £16 a month. That's the cheapest 5G unlimited data plan ever and one that you'll be hard pressed to beat right now.
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Sony WH-1000XM3 wireless headphones: £330 £219 at Amazon
This is close to the lowest deal we've ever seen for these Sony headphones. With over £100 off the original RRP, Amazon is giving you the chance to pick up Sony's excellent, top-of-the-line wireless and noise-cancelling cans for a fraction of the price.
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Sony WF-1000XM3 wireless earbuds: £169 £149 at Currys
This may look like only £20 off, but it recently saw a big price cut down to this £169 cost after Black Friday, so another £20 is great. Featuring industry-leading noise cancellation and fantastic battery life, the Sony WF-1000XM3 have consistently ranked as TechRadar's favorite pair of wireless earbuds.
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Nintendo Switch Lite | Super Mario 3D All-Stars: £219 at Currys
This Super Mario 3D All-Stars bundle can save you just under £25 over the price of both the console and game separately. That's excellent value for the recent release, and one nostalgia fans should have no hesitation in taking advantage of.
Grey Model | Turquoise Model | Yellow Model | Pink ModelView Deal
PS5 games from under £30 at Amazon
Amazon recently discounted a bunch of PS5 games down to £51.99, but we're seeing even bigger price drops available in the Boxing Day sales. You'll find Assassin's Creed: Valhalla, Watch Dogs Legion, Immortals Fenyx Rising, and more up for grabs at some fantastic prices right now.
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JVC 40-inch 4K TV: £319.99 £259 at Currys
Save £60 - This cheap JVC is an excellent way to upgrade to 4K for less this Christmas. You're getting a 40-inch display here, with a 50Hz panel and HDR 10, but you can also upgrade to 50-inches for £80 off at £299.
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LG 43-inch UN74006LB 4K TV: £399 £329 at Currys
Save £70 on the 43-inch LG UN74006LB 4K TV, complete with HDR10, TruMotion 100 picture and smart home compatibility as well. You'll also find larger display sizes on offer here in Currys Boxing Day sales as well.
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Samsung TU7100 43-inch UHD HDR 4K TV: £449 £319 at Very
This 43-inch 4K TV is £100 off at Very right now, offering up an incredibly popular model for less. Very's latest 4K TV deals are proving particularly competitive right now, so you'll have to wait a little while for delivery on this one.
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Apple Watch Series 6 - 44mm: £409 £399 at Currys
Save £10 - The latest and greatest Apple Watch has taken a £10 price cut in the Currys Boxing Day sales. That means you can pick up the brand new wrist candy and all the latest features for under £400 right now.
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HP Pavilion 14-inch laptop: £699 £529 at Currys
Save £170 - Not only are you getting a 512GB SSD inside this £529 machine, but there's also 32GB of Intel Optane memory to keep it slick as well. That's an excellent set of specs for this price, especially with the standard 8GB RAM and 10th gen i5 processor to keep everything ticking over as well.
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LG OLED CX 55-inch TV: £1,799 £1,299 at John Lewis
You'll find this OLED TV deal at a number of retailers this week, but we'd recommend going with John Lewis. Not only are you getting an excellent price, but that five-year guarantee is going to provide some much needed peace of mind as well. You will, however, also find this price at Currys, AO and Amazon.
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Bosch Tassimo coffee machine: £89.99 £29 at Currys
Save £60 - The cheap coffee machine is a Boxing Day staple, and this year at Currys it's no different. You can pick up the Bosch Tassimo pod coffee machine for just £29 right now and enjoy the 70 different types of pods available.
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Retailer directory
We've compiled all the best Boxing Day and January sales in one easily navigable list. Whether you're looking for Amazon, HP, Harrods or more, we've got you covered. You can either browse the sales by scrolling down the page, or jump straight to the retailer you want using the side bar or jump links above.
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Abercrombie & Fitch
The Abercrombie & Fitch Boxing Day sale is now live, with up to 30% off sitewide and free delivery on orders over £75. You'll find a range of men's and women's fashion here as well as the Fierce fragrance line as well.
Adidas
The Adidas Boxing Day sale is now offering up to 50% off a range fashion and footwear. You'll find everything from joggers to popular trainer designs featured in the sale - across men's, women's and kids.
Affordable Mobiles
If you're after the latest iPhone or Samsung Galaxy device, you might be able to score a discount on top contracts from the likes of EE, O2, Vodafone, and Three here. Not only that, but you can also score cheaper contracts on older models and pick up refurbished units here as well.
Alienware
If you're looking to stock up on PC gaming gear, or simply after a whole new rig you'll want to take a look at Alienware's line of turbo-powered gaming laptops and accessories. Prices are dropping on M15, M17 and Area-51M machines right now, but you'll also find plenty of cheap accessories as well.
Amazon
Amazon's massive range of categories and frequency of sales means it's an excellent retailer for grabbing some super cheap tech, homeware, kitchen accessories, and more this year. Not only that, but Amazon has been in savings-mode for a while now, with events running since its delayed Prime Day October date.
AO
If you're after electronics, AO's selection of TVs, laptops, consoles, headphones, smartwatches and more will serve you well. However, you'll also find large appliances with frequent discounts over sales events here as well, and installations run seven days a week.
Argos
From toys to tech, furniture to fitness equipment, you'll find a fantastic range of goods at Argos this year. Plus, with same-day instore pickup you can get all your Boxing Day deals even faster as Argos will be open from 10am-5pm on the day itself.
Asos
We've seen Asos offering up to 70% off in recent weeks, so you'll be able to score some major discounts on fashion across a number of brands and labels in this year's Boxing Day sales. Plus Asos has also extended its returns window to January 31 as well.
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B&Q
If you're looking to sort the house out before the new year rolls in, take a look at B&Q's discounts on power tools, paint, flooring, lighting, wallpaper and much more.
Base.com
Base is your home for all things cheap entertainment. From cheap games to smart home devices, PC peripherals to Blu-Rays there's plenty to get your hands on here and a range of sales live at the moment as well.
Boohoo
If you're browsing men's and women's fashion, Boohoo's regular site-wide sales and discounted delivery rates make for an excellent shot. Boohoo is less brand-focused, but there's a good range of categories to browse.
Box
From smart home devices to electric scooters you'll find plenty of gadgets up for grabs at Box. Not only that, but we usually see a good selection of laptop deals hitting Box's shelves over the sales period, so if you're after a cheap machine (or a stacked gaming PC) you'll be served well here.
BT
BT's tech shop is stocked full of the year's hottest items, from the Nintendo Switch to AirPods Pro. We usually see pretty competitive prices from BT all year round, which means you'll find some excellent offers here come the Boxing Day sales.
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Canon
Canon is offering a range of cashback offers with its range of cameras, gear and lenses in this year's Boxing Day sales. That's perfect if you've been waiting to upgrade your equipment.
Carphone Warehouse
If you don't think there's an iPhone 12 or Samsung Galaxy S20 under the tree this year, Carphone Warehouse's wide selection of phone contracts or SIM-only deals will help you set that right. Not only that, but you can save on accessories, tablets, and TV and broadband packages as well.
CDKeys
Looking to get some cheap games for your new console? CDKeys is a well recognized seller of PlayStation, Xbox, Nintendo Switch and PC codes. With regular sales you can often pick up some pretty cheap titles, especially if you're buying for a new Windows machine.
Chitter Chatter
Chitter Chatter often has some of the best phone contract prices on the market, collecting offers from 3, EE and Vodafone to help you switch your provider for less. Plus, we regularly see free gifts included with your contract here, with the Nintendo Switch even making an appearance over the year.
Currys
Your go-to for cheap tech and appliance deals, Currys always comes in strong over the Boxing Day sales. You'll find a massive range of gadgets and devices here, and the Price Match Guarantee means that you can always ensure you're getting the best deal possible.
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Dell
If you're after a durable laptop with the latest Intel 11th generation processors, Dell's frequent PC deals can certainly help you out. You're, obviously, limited to Dell's own lines here, but the Inspiron makes for a great cheaper machine while the premium XPS certainly impresses with its high-end build quality and features.
Disney
Fancy dress, stationery, toys, and Disney+, it's all up for grabs at the official Disney Store. So, if you're looking for a little more magic to round out the Christmas season, you might just find some perfect discounts here.
DJI
There's plenty more to DJI's store than mind blowingly expensive drones. You'll find discounts on everything from Osmo action camera gear to mid-range quadcopters and the Pocket line of accessories as well.
Dyson
Dyson vacuums have proved themselves to be particularly popular this year as more of us spend our time at home. That means we've seen some excellent discounts over the last few months, and expect to see similar offers over the Boxing Day sales as well. You'll also find haircare accessories and smart home gear as well as vacuums here.
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Ebay
You can find pretty much anything under the sun on eBay, and with plenty of high street retailers like Currys and Argos offering cheaper stock on the marketplace site, the face of eBay has certainly changed over the years. You'll find an eBay Money Back Guarantee in place, as well as regular site-wide discount codes.
Ebuyer
If you're looking to pick up some cheap PC gaming components, accessories or pre-built rigs and laptops, Ebuyer's Boxing Day sale should work well in your favour. We see frequent discounts on everything from high end laptops to peripherals and components from Razer, Corsair, Seagate, Intel, AMD, Nvidia and more.
EE
The UK's fastest network not only offers up excellent phone contracts on the latest handsets, but we also regularly see discounts on top accessories like Samsung Galaxy tablets, AirPods, and smartwatches as well.
Evans Cycles
You'll find up to 50% off the price of clothing and cycling accessories available at Evans Cycles right now, as well as some excellent discounts on electric scooters and bikes themselves. Fitness trackers, lights, and muscle massagers are also on sale here, making this a one stop shop for cycling fans.
Eve Sleep
If you're looking for a new mattress, Eve has a massive range of builds, materials, and features to make sure you find the perfect surface. Plus, you can regularly save cash on these memory foam or hybrid mattresses and sales events that apply discounts across the store, or throw in free pillows on top.
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Fitness Superstore
2020 may have been the year of the home gym, but if you're looking to start the new year with a healthier lifestyle, Fitness Superstore is an excellent place to start looking for some new gear. From home exercise machines to weights and boxing equipment, there's plenty on offer here and regular clearance sales as well.
Fonehouse
Fonehouse is a well trusted online phone store, with regular discounts on everything from the cheapest Samsung devices to the latest iPhones. Not only that, but you can also take advantage of their new trade-in scheme as well.
Footasylum
Nike, Adidas, Puma, and all the rest of your favourites are here, with trainers, fashion and accessories all up for grabs. Browse clearance discounts or excellent prices on the latest releases.
Furniture Village
If you're looking to renovate the house for the new year, you'll find some excellent discounts in the regular Furniture Village sales. You'll find living room, dining room, bedroom and bathroom furniture, fittings and accessories here.
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Game
From consoles to merch, and all the games in between, you'll find plenty of discounts on Xbox, PlayStation, Nintendo and PC gear at Game this Boxing Day. Plus, we do sometimes see sales on digital product codes here as well - perfect if you need a new PS Plus or Game Pass subscription.
Google
Google regularly discounts its own products directly on its online store, which means you may find savings on Nest, Stadia, Pixel and Pixelbook devices here this Boxing Day.
GoPro
With the latest GoPro Hero 9 Black now on the shelves, we'd recommend looking to GoPro for discounts on the older Hero 8 model and the Hero 7 Black as well. We've seen GoPro regularly offering its latest devices in bundle deals as well, which will send you home with plenty of gear to make the most of your action camera.
GO Outdoors
You can save well over half price on a massive range of outdoor clothing, boots, backpacks, and tents at Go Outdoors in the latest Boxing Day sales. If you can't wait to get back out there, this is the perfect chance to stock up on essentials during the quieter season.
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Habitat
The Habitat Boxing Day sale is here and you can save up to 50% on a range of homeware lines right now. Whether you're redecorating the bedroom or the living room, you'll find some excellent discounts on everything from sofas to bedding here.
Halfords
If you're planning on getting back on your bike soon, the Halfords sales are often a good place to seek out some cheap accessories and repair gear. Not only that, but you'll also find plenty of car goods as well.
Harrods
You'll find a massive range of high end fashion, homeware and personal care goods in the Harrods sale right now. With stores currently closed, you'll have to head to the website to shop this year.
HP
Those working from home will be pleased to hear that HP regularly discounts its own range of laptops, PCs, accessories, and monitors. We usually see some excellent value in all-in-one machines as well, which send you home with everything you need for a desktop setup at a great price.
Hughes
Online retailer Hughes offers a massive range of electronics and appliances at some excellent prices. Whether you're after a TV, fridge-freezer, some new headphones, or a vacuum the widespread savings across the site are likely to offer up a fantastic deal.
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Interflora
If you're sending flowers to those you can't be with this Christmas, Inteflora's Christmas collection is an excellent way to do so. Plus, come the Boxing Day sales we expect these prices to plummet as well.
IWOOT
From gifts to homeware, art prints to tech gadgets, IWOOT has a massive selection on its shelves. Not only that, but click and collect is available, with free UK delivery over £30 as well.
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Jabra
The Jabra Elite Active line offers powerful true wireless earbuds with a focus on fast lifestyles and a fitness-first design. However, you'll also find over-ear headphones here as well as camera and audio equipment designed to make those work VCs a little easier as well.
Jacamo
Jacamo has expanded its range from men's fashion to include tech, gaming and grooming products as well. That means you may find discounts on the latest iPads sitting next to Adidas trainers, and with December deals running throughout the month, Boxing Day sales are proving popular.
Jack Wills
Use code GIFT20 to save 20% on anything's that's currently full price at Jack Wills - that's aside from the massive sale running across the site as well.
JD Sports
JD Sports regularly features big brands and the latest releases in its sales events, as well as fashion and accessories as well. That means you may find those perfect trainers after all, and save some cash while doing so.
John Lewis
The John Lewis Boxing Day sales are some of the most fabled in the land, and 2020 looks set to be bigger than ever. With John Lewis competing against the likes of Amazon over the Winter sales season so far, we've already seen some excellent discounts on homeware, fashion, and tech.
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Kaleidoscope
Kaleidoscope specialises in women's fashion, but you'll also find a good supply of home and garden goods as well as beauty products on sale here as well. Featured brands include Paperchase, DKNY, Monsoon and more.
Kapersky
If you're unwrapping a new laptop or tablet this Christmas, you might want to check out Kapersky's deals on security software. Designed for Windows, Mac, iOS and Android operating systems, you'll also find a handy tool on the site to point you towards the software you need.
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Laptops Direct
Laptops Direct may specialise in computers and accessories (and regularly at some excellent prices as well) but we've also seen some of the best deals of the year on AirPods, Apple Watches, and the Nintendo Switch Lite here as well. Their Boxing Day sales are now live, which means you can save on all the latest tech right here.
Lakeland
If your kitchen's looking a bit worse for wear after the Christmas rush, you could always treat yourself to some discounted accessories and equipment in the Lakeland Boxing Day sale. From baking ingredients and utensils to cooking accessories, you'll find an excellent supply here.
Lego
The official Lego store can keep you well stocked with the latests sets, miniatures and accessories, and often offers free gifts when you spend over a certain amount during sales events as well. Plus, you can earn points on your purchases to store up those savings as well.
Lenovo
Lenovo laptops often pack a good punch in a more industrial looking ThinkPad design, but you'll also find more fashionable Yoga models here as well. There's always discounts to be found, and Boxing Day sales should prove no different this year, plus you'll also find deals on Lenovo's tablets and smart home gear as well.
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Made.com
Made.com offers a massive array of homeware and furniture products, which means you can sort any problem room and save some cash while you're doing so.
Majestic
You'll find plenty of discounts and bundle offers available at Majestic this Christmas - perfect if you're looking to restock after Christmas Day and make the most of limbo week for less.
Menkind
If that dream gadget wasn't sitting under the tree this year, you'll want to head over to Menkind. Stocking everything from cheap gaming accessories to Pop Vinyl figures, merchandise and RC Toys you'll find regular sitewide discounts here, with extra savings on Menkind's own Red5 line as well.
Microsoft
Microsoft's best sales usually sit with their Surface products, with the tech giant regularly discounting Surface Pro tablets and throwing in a free keyboard case to boot. Nevertheless, you'll also find Xbox discounts in this year's Boxing Day sales as well, with games, controllers and consoles up for grabs (though next-gen is still scarce).
Mixbook
Create the perfect photobook with Mixbook, and save all your favourite memories in the form of a high quality album. Discount codes are regularly available, and you can also use your images on a range of cards, calendars and home decor as well.
Mobiles.co.uk
Owned by Carphone Warehouse, Mobiles.co.uk is one of the biggest UK retailers when it comes to phone contracts. It is frequently the cheapest place to go for both iPhones and a host of Android devices.
Mobile Phones Direct
Mobile Phones Direct is one of the many UK phone retailers that is active over the Boxing Day sales period. Recently it has been providing some of the best and cheapest iPhone deals, including on the 12 series.
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Natural Collection
Natural Collection specialises in fair trade, organic, and eco friendly beauty and wellbeing products with regular sales available through the Offers section of the site. That's excellent if you're looking to refresh the cabinet before the new year.
New Look
New Look frequently offers category-wide discounts on everything from coats and jackets to jeans and accessories, however we do see site-wide sales available during larger events. That means you'll be able to shop a range of discounts in the Boxing Day sales.
Nike
You can find some excellent discounts on Nike shoes, fashion and accessories when you shop direct. Over Black Friday we saw some excellent savings here, with some of the most popular items included in the sale as well.
Nintendo
With stock levels so low over the last few months, the official Nintendo store hasn't seen too many discounts. However, we are seeing more and more Switch bundles up for grabs direct from Nintendo right now, with Ring Fit Adventure and Mario Kart Live: Home Circuit included in recent deals as well.
Norton
If you've just unwrapped a new laptop, you'll want some decent protection on it. Norton has cut prices on a range of anti-virus and VPN services, which means you can bundle up and save big this week.
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O2
If you're looking for a new phone or cellular smartwatch or tablet, O2 frequently offers discounts that could sway your decision. With big data SIM-only plans and refurb offers as well, there's plenty on the shelves here.
Office
Whether you're after some new trainers or something a little more formal, you'll find plenty available at Office in the Boxing Day sales. You can browse by brand here if you already know what you want, or you can just head straight to the sale to feast on all those discounts.
OnePlus
OnePlus is well known for affordable tech that surprises with its power and feature sets. That means you'll find its well respected range of smartphones and earbuds up for grabs here, and we regularly see discounts hitting even the latest releases as well.
Otty
From luxury memory foam mattresses to handy storage-creating bed frames, Otty offers up a wealth of options with regular discounts as well. Plus, we've seen free deluxe pillows and bedding being included with these purchases in the last few weeks as well.
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Paperchase
With plenty of stationery, accessories, and gifts on the shelves, there's a massive range of seasonal designs up for grabs right now. Paperchase usually runs three for two offers over sales events as well as straight discounts as well.
Plusnet
If you're looking to switch broadband providers, Plusnet frequently offers plenty of incentives to bring you over to their affordable plans. From direct discounts on monthly costs to gift cards and extra perks, there's a lot to get excited about here.
Portal
Facebook's Portal video calling device has become even more popular in 2020 and now that the end of year sales are here you're likely to find bundle deals on two or more devices as well as straight discounts as well.
PRC Direct
If you're after a cheap TV, especially a 2020 OLED, a new soundbar or a whole AV setup, PRC Direct is an excellent first port of call. Not only that, but you'll also do well for larger kitchen appliances here as well.
Puma
Puma has been offering as much as 50% off its range of trainers and sportswear products in the last few weeks, which certainly bodes well for these Boxing Day sales. With discounts across men's, women's and kids' fashion, there's plenty to browse as well.
Pure Electric
Electric scooters are starting to take over, and you can grab yours with some excellent cash off with Pure Electric. We've been keeping an eye on these sales all year and found some of the best prices with this retailer. Plus, if you're near a storefront you can click and collect as well.
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Ray-Ban
Ray-Ban has been cycling through various discount codes and sales over the last few months, resulting in some excellent prices on some of the most recognisable sunglasses on the market. Not only that, but the customisation studio also allows you to create your perfect pair as well.
Red Letter Days
It may be a bit of a pipe dream right now, but Red Letter Days often offers some excellent discounts on days out, restaurant vouchers and experiences over the holiday season. These vouchers are valid for 20 months as well, so you can pre-book for a better time later on in the year.
Rem-Fit
The Rem-Fit range of hybrid mattresses offer pressure relief, and advanced temperature regulation - perfect if you're looking to correct years of bad sleep. Plus, you'll also be able to take advantage of a 100 night sleep trial and a 15 year guarantee.
River Island
With plenty of lines across men's and women's fashion and accessories, there's a lot to browse at River Island. Thankfully we see some strong discounts here over the Boxing Day and January sales period.
Robert Dyas
Specialising in home and kitchen appliances, Robert Dyas also brings a massive range of Boxing Day sales to the table every year. From Bluetooth speakers to blenders, slow cookers to hair straighteners, if it's got a power cord you'll likely find it here.
Roku
If you're struggling to find something new to watch, you'll want to take a look at the latest offers from Roku. The streaming box offers plenty of channels from Starzplay to BT Sport, and you can save some cash on streaming bars and sticks right now as well.
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Samsung
If you're after cheap tablets, smartwatches, headphones, or a great price on some of the best flagship smartphones on the market, Samsung's range of Galaxy gear is regularly on sale at the manufacturer's site.
Scan
If you use your PC for more than just everyday browsing - media editing, gaming, or AI deep learning, for example - you'll already know about Scan. You'll find discounts on specialised software here, alongside some excellent PC gaming gear, creative-inspired laptops, and music production tech as well.
Selfridges
You'll find everything from bags to kidswear and home and tech as well, with offers from big brands like Ted Baker, Samsung, Jimmy Choo, Reiss and more.
Shark
If you're after a new vacuum cleaner, you'll find plenty of choice at Shark right now with everything from robot vacuums to cheaper handheld cleaners up for grabs.
ShopTo
ShopTo is your go-to for cheap games, accessories, PC equipment and peripherals. You'lll find everything from consoles themselves (though the next generation is still out of stock) to discounted in-game currency and DLC.
Simba
The Simba Hybrid and Hybrid Pro mattresses offer the best of both coil and foam worlds, and we regularly see discount codes offering cash off the final price across the whole site. Not only that, but over previous sales periods we've also seen free pillows thrown in for good measure as well.
Smarty
Smarty is a relatively new entry to the world of SIM plans and yet, it is rapidly becoming a top choice. It specialises in flexible, cheap contracts, using 1-month rolling contracts so you can leave at any time. Because it runs on the three networks, you can rest assured when it comes to coverage as well.
SpaceNK
You'll find a massive range of beauty brands on the shelves at SpaceNK, with a healthy supply also available in the sale section on the site. Not only that, but you'll also find exclusive free gifts over sales events here as well.
Sports Direct
Sports Direct is your one stop shop for big sportswear brands at low prices. Featuring everything from Nike to Puma, Champion to Adidas you'll find excellent discounts on apparel, trainers, and training gear here.
SteelSeries
When it comes to gaming mice, keyboards and headsets - SteelSeries makes some of the best in the market. From the Arctis Pro line of headphones to Apex keyboards, you'll find frequent sales here as well as an excellent range of limited editions from the likes of Cyberpunk 2077, Assassin's Creed Valhalla, and TC Six Siege.
Studio
The Studio winter sale offers some excellent prices on everything from the latest gaming gadgets to home furniture and jewellery. That means you'll find a massive range of products and gadgets on sale here, though home electronics are a particular strong point.
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TalkTalk
TalkTalk is one of the biggest names in internet in the UK and is frequently pumping out some bargain options when it comes to fibre. TV and ADSL packages are also readily available and often come with big cash incentives.
Ted Baker
Ted Baker's end of year sales can save you as much as 50% off right now with extended returns running until January 31st as well. Whether you're after fashion or homeware there's plenty to browse through here.
Tempur
Tempur's pressure relieving materials allow for some excellently designed mattresses, cushions, and even travel gear. You'll find a range of customisable mattresses available as well, so you can get that perfect night's sleep.
The Game Collection
If the game you were after wasn't under the tree this year, The Game Collection may be able to offer up a great price on that PlayStation, Xbox, Nintendo or PC title. We regularly see some market-leading deals on software here, as well as rare discounts on consoles and accessories as well.
The White Company
You'll find a range of luxury goods discounted at The White Company in this year's Boxing Day and January sales - from candles and fragrance to homeware, beauty and spa, and fashion as well.
Three
One of the four main networks, Three is frequently the cheapest provider of both SIM only deals and phone contracts. With a £16 a month unlimited data SIM and a load of 100GB of data phone contracts, this will be the place to look for big data users on a tighter budget.
Tile
If you're constantly losing your phone, keys or wallet then start 2021 off right with a set of Tile item finders. Tile regularly joins in with big sales events, so you may find some extra discounts on these handy Bluetooth tags when you shop direct.
Topman
From suits to jeans, t-shirts to coats and scarves, the Topman Boxing Day sale regularly offers great discounts on a range of menswear items.
Topshop
For women's fashion, head to Topshop where you'll find regular site-wide sales during bigger events like this. Not only that, but you'll also find accessories, shoes and major brands on sale as well.
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Under Armour
If you need some fitness-first fashion to get you up to speed with your new year's resolutions, Under Armour is one of the biggest names in the game. Plus, with regular discounts across men's and women's training and performance gear you'll find a great price here as well.
Uniqlo
The Uniqlo Boxing Day sale offers an excellent chance to secure men's, women's and kids' fashion for less. We've been seeing some great discounts on coats and jackets in the last few weeks as well.
Urban Outfitters
From vintage styles to gifts and accessories, there's plenty to browse in the Urban Outfitters Boxing Day sale. Home and lifestyle items usually take the biggest hits in price here - perfect if you're after vinyl, books or planters.
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Vans
Skate shoes and apparel are the name of the game here, and you'll find some excellent discounts on both in the Vans Boxing Day sale.
Very
Very's shelves are well stocked with electronics, fashion, homeware, kitchen appliances, and more. Plus we regularly see some of the best prices on top tech here, as Very frequently price matches Amazon for the best deal around and retains its stock well after Amazon runs out as well.
Virgin Media
Whether you need a new broadband contract or a TV package, Virgin's introductory offers are usually some of the best around. You'll find free gift cards, discounted rates, and some excellent internet speeds here as well as phone contracts as well.
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Waterstones
If that book you were looking for wasn't under the tree this year, you'll likely find it at Waterstones. Plus, there's a good selection of sale items here year round and extra discounts during bigger events like this as well. Stop here for books, games and stationery.
Wayfair
With furniture for every room and accessories for every interior, you'll find some excellent decor available at Wayfair right now. Your email address is required to browse the best deals, but once you're through there are some fantastic prices regularly on offer.
Wex Photo
Wex Photo offers discounts on products from Canon, Olympus, Panasonic, DJI and more all year round, but the savings get particularly strong over the winter sales period. You'll find everything from high-end lenses to the cheapest of peripheral equipment here.
Wiggle
If you're looking to get back into outdoor exercise in the new year, Wiggle is your one stop shop for all things fitness. Whether you're cycling, running, swimming, or training for all three you'll find plenty of discounts on trainers, fashion and equipment here.
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Xbox
From controllers to games, Microsoft's dedicated Xbox store can send you home with everything you need to make the most of that new console. While next-gen stock remains limited, if you were lucky enough to unwrap a new Xbox you'll find all the gear you need right here.
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Yankee Candle
The Yankee Candle selection of scents is notoriously widespread, and you can shop every single on right here. Yankee Candle regularly discounts its offerings on its own site as well, so you can save some cash while you're stocking up as well.
You Garden
If you can't wait to get back out into the garden this year, you'll do well to grab your equipment early and take advantage of some excellent discounts while doing so.
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Zavvi
Good merch can be difficult to come by, so Zavvi is an excellent place to start your search. Spanning brands from gaming, music, TV and film, you're sure to find apparel, accessories, and gifts from your favorite franchises here.
What to expect in this year's Boxing Day and January sales
Boxing Day sales: TV deals
TVs have been big business in 2020, and the discounts show it. Over Black Friday we saw some excellent prices on the latest models, all offering new apps like Disney+ and plenty of smart home features and colour improvements. Sales prices on these newer releases have been mirroring what we saw with last year's iterations, but we've seen more premium QLED technology available on more budget sets over the course of the last few months as well.
As well as Samsung, Hisense's QLED displays have been dropping their prices a little faster this year, which means you'll likely find some significant discounts in the upcoming Boxing Day sales. Plus, if you're just after a good old LED 4K display, you'll get better value for your money this year as 2020 models take the place of the older versions you'll find from last year's offers below.
Boxing Day sales: Computing and laptop deals
Laptop deals have slowed a little towards the end of 2020, after the early months of the pandemic wiped cheaper models off the shelves and increasing demand meant that retailers were reluctant to shave too much cash off more budget machines. However, there have still been some excellent offers over the course of the year, and with updated components under the hood you're getting better value for your cash in 2020 as well.
Last year we saw an i5 machine with 8GB RAM, a 512GB SSD, and 32GB of Intel Optane memory going for just £499. That's a stunning laptop deal and if you spot something similar in 2020's Boxing Day sales we'd jump on it because we've only seen very few sales hitting this level of value over the course of the year.
Boxing Day sales: Headphone and audio deals
We've seen some excellent headphone deals so far this year, and with the Boxing Day and January sales approaching, we may well see some of the best prices returning shortly.
The industry leading Sony WH-1000XM4 headphones did see a slight price drop over Black Friday this year, but it was the previous generation that really shone in 2020. Last year prices dropped down to £239 in the Boxing Day sales, but we've already seen those costs sit closer to £209 at their cheapest 2020 positions.
Similarly, the most popular true wireless earbuds currently available have also seen some significant price cuts since Christmas last year. The AirPods Pro buds were only a few months old by the Boxing Day sales all those months ago so didn't see too much cash shaved off. However, we've already seen costs dropping to just £199, and for most of the year as well, so keep your eyes on Amazon and Laptops Direct for more.
In the worlds of mid-range Beats, Bose, and Sony headphones we've seen prices on the Beats Studio 3 and Bose QuietComfort 35 II far outperforming last year as well. With the Beats dropping down to just £149 in 2020 and more wireless noise cancelling cups getting even cheaper, those searching in the lower end of the budget should have plenty to choose from in 2020.
Boxing Day sales 2020: when will they start?
Excellent question, and while you might assume that the Boxing Day sales will launch on Boxing Day - that is, 26 December - we've seen some retailers start their Boxing Day and January sales as early as the week before Christmas in the past.
This is a trend we expect to see continuing online this year. We've seen it happening already: after all, in November, lots of UK retailers launched their Black Friday sales early. The likes of Amazon and Currys assured shoppers that prices wouldn't fall again further on the day - but if they did, people would be refunded the difference.
So while officially, online, most Boxing Day sales will be starting at midnight, 26 December, we expect to see plenty of early Boxing Day deals dropping in the days before. As soon as they start, you'll be able to find the best ones here on this page.
Will the High Street be open for Boxing Day sales?
At this stage, we don't know yet whether shops will be opening their doors for the Boxing Day and January sales. While many stores have opened again since the UK's most recent lockdown ended, there's currently little opening hour information for Boxing Day and 1 January available yet, and of course no one knows for sure how the pandemic will affect things.
Certainly, we advise shopping online if you can, rather than trawling through the Boxing Day and January sales in person. We expect to all the same deals online as would be in store - and indeed more than ever this year.
When will the Boxing Day sales end - and the January sales begin?
This will vary from retailer to retailer. While some switch their Boxing Day sales into early January sales from the 27 December, others extend their Boxing Day deals right to the end of the month. Largely, though, you'll find it's the same offers, just packaged under a different name.
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