Dolby Vision IQ is about to make HDR TVs even better to look at

Dolby Vision is going to get even better this year, thanks to a new feature in some high-end TVs – Dolby Vision IQ – that will make shows and movies look great in any room at any time of the day.

The new feature was announced at CES 2020 alongside the new Panasonic HZ2000 OLED and LG Gallery Series OLED, two of the first TVs to use the new technology.

The way Dolby Vision IQ works is by using the dynamic metadata encoded in Dolby Vision content in conjunction with an embedded light sensor in the TV, using the information to change the picture settings and display a more accurate picture.

Basically, Dolby Vision IQ can tell that you’re watching TV in a brightly lit room, where lots of dark details are getting lost. The TV will therefore be able to boost the brightness automatically without you having to go into the picture settings and do it yourself. 

Besides adjusting to the room’s lighting, Dolby Vision IQ can also adjust picture settings based on content – i.e. when you change the channel, the TV can automatically change picture settings that are more suitable for that type of content. 

This is something other TVs can do by themselves without the help of Dolby Vision IQ already, but using dynamic metadata instead of AI deep-learning could mean better overall images.

Right now, only Panasonic and LG TVs are slated to use Dolby  Vision IQ, but that could change in the future.

So this isn’t a new type of Dolby Vision, right? 

Right. The way it’s being pitched now, Dolby Vision IQ is a way to use Dolby Vision content to help viewers get the best-looking content possible in every room with the least amount of work. Which, undoubtedly, is a good thing.

That said, it's also a way to get more TV manufacturers and production companies to buy into Dolby Vision. It’s also limited, too, in the sense that it needs Dolby Vision content to get the feature to work.

The good news is that the overall availability of Dolby Vision content continues to grow thanks to Netflix, Vudu and iTunes, and that means finding compatible content will become less and less of a problem as time goes on, and more of that content will be available to be used with Dolby Vision IQ.

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